As an SEO marketer, you know that designing a website with good SEO performance in mind is crucial. But even the best intentions can go wrong when common web design mistakes are made. In this post, we’ll discuss some of the most commonly made mistakes and how to avoid them. So whether you’re a business owner who wants to improve your website’s SEO performance or a digital marketer tasked with designing a website, read on for some helpful tips!
- Not Optimizing for Mobile
In today’s mobile-first world, it’s more important than ever to design a website that is responsive and optimized for mobile devices. Google has even stated that its algorithm is now mobile-first, meaning that they will index and rank your website based on its mobile version first and foremost. If your website is not designed for mobile, you are likely missing out on a lot of traffic and potential customers. Not to mention, you’ll also be penalized in the search rankings. So how can you make sure your website is mobile-friendly? Law Firm SEO Companies advised starting by using a responsive design template which will automatically adjust to different screen sizes. You should also avoid using pop-ups or interstitials (full-screen ads) that make it difficult for mobile users to access your content. And finally, make sure your website loads quickly on mobile devices by optimizing your images and using a content delivery network (CDN).
- Using Flash or Java
Web Design Nashville TN reported, that although Flash and Java used to be popular web design elements, they are now outdated and no longer supported by most browsers. In fact, Google will penalize you in the search rankings if your website uses either of these technologies. So what should you use instead? HTML5 is the latest standard for web design and is supported by all major browsers. It offers a number of advantages over Flash and Java, including better performance, reduced file sizes, and improved security. If you’re still using Flash or Java on your website, now is the time to make the switch to HTML5.
- Keyword Stuffing
In the early days of SEO, it was common practice to stuff keywords into your website’s content in order to improve your search ranking for those keywords. However, this is no longer effective and can actually harm your ranking. Google’s algorithm has become much more sophisticated and can now detect when keywords are being artificially stuffed into the content. This results in a lower ranking for that content, as well as potential penalties from Google. So how can you use keywords effectively without keyword stuffing? The best thing to look for is an SEO Company with a proven track record. First, do some research to identify which keywords are most relevant to your business and target audience. Then, use those keywords throughout your website’s content, but make sure that the content still flows naturally and makes sense. Don’t force keywords in where they don’t belong, or stuff them in just for the sake of it. If you use keywords thoughtfully and sparingly, you’ll be able to improve your search ranking without running into any trouble with Google.